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Nimble activewear 10 off first order for free#

Now, the internet gives them access to all the information they need, including thousands of choices.Īdd to that the sprinkling of “MUST-HAVE” products on everyone’s social feeds and you have a recipe for instant gratification. If something they wanted wasn’t in stock, they were out of luck. Personal data allows merchants to carve individual journeys for each shopper, and this could be what they’re looking for rather than money-off or a freebie.Īnd, when you type “ discount code” into Google and are served upwards of 100,000 results among pages and pages of discount codes, it’s hard not to think that price cuts are what customers want.īack in the day, customers could only buy what was available in the shops.

Nimble activewear 10 off first order for free#

While it seems customers expect discounts before they purchase, it could be a chicken vs the egg situation: what came first, the discounts or the expectation of them?Īccording to BigCommerce, the three biggest buying segments (Gen X, Millennials, and Gen Z) are willing to hand merchants their personal data in exchange for free shipping or discounts.īut brands that think the discounts are the driving force for handing over data might be barking up the wrong tree. One study recently revealed that customers rated discounts in email as the biggest influence on their purchase decisions – even better if they can get percentage off discounts (35%) or free shipping (20%). That first-touch may well be my last-touch with them if they don’t work hard to follow up with me afterwards. Sure, if I was looking for a pair of headphones I might take advantage of Urbanears’ discounts but, without knowing much else about the brand, there’s a high chance I’d only choose them based on price.

Setting customer expectations for low prices from the get-go.

Emphasizing individual products over their brand as a whole.

Attracting bad-fit buyers who only care about price.

Acquire new customers in bulkĮvery brand wants to attract new customers, and slashing prices especially for the occasion seems like an easy way to do that.īut by offering cut-throat pricing, brands could be doing themselves a disservice by:

This isn’t the only reason discounts are spreading like wildfire through the ecommerce world. Most ecommerce brands don’t, yet they still try to compete with Amazon’s dizzying array of pricing tactics. Of course the biggest ecommerce site in the world has mammoth amounts of data to analyze and powerful technology to automatically switch up pricing on the regular. But when you consider that Amazon changes product prices up to 2.5 million times a day, it’s a difficult pill to swallow. The most soothing answer here is that brands are having to compete with behemoths like Amazon and Walmart. Why are discounts so prolific in the ecommerce world? Merchants operating in every industry from healthcare and pet food to art and jewellery are jumping on the discounting bandwagon. It’s definitely not limited to the world of socks and sundresses though. In fact, price discounts in clothing stores are leaving brands $300 billion out of pocket. Discounting is prevalent in pretty much every industry – above are examples from the fashion, beauty, and cleaning verticals – but it’s particularly rampant in the fast-paced fashion world.